2M+
Instagram views
MORE LEGS ROOM
Travel Creator Media Kit
Karen Lee · Miami based · Available worldwide
THE STORY
The trips most people never plan
I find the places that don't make most itineraries.
Then I figure out how to experience them and create the kind of content that makes other people want to go too.
More Legs Room is built around road trips, amazing landscapes, distinctive stays, unexpected stops and the details that turn “where is this?” into an actual trip.
The goal isn't just to show somewhere beautiful. It's to make someone want to add it to the trip.
1M+
Facebook views
1M+
TikTok views
100K+
YouTube views
THE CREATOR + THE POINT OF VIEW
Hi, I'm Karen Lee
I'm the creator behind More Legs Room.
I plan ambitious trips around limited time off, so I'm always looking for what else is nearby, what's worth the detour and which stops actually deserve a place in the trip.
That is usually where the best stories come from. The village most people drive past. The waterfall at the end of a road. The hotel that puts you exactly where you want to wake up. The stop you almost skipped that ends up becoming the part you remember.
That's how I travel, and it's how I create.
CONTENT FOCUS
Road trips · places beyond the obvious · outdoors · distinctive stays · travel planning
THE CREATIVE APPROACH
Beautiful isn't enough.
Travel feeds are full of beautiful places. The interesting part is figuring out what makes someone stop for this one.
I build the story around the thing that makes the place, stay or experience worth noticing—and then give people enough context to picture it in their own trip.
Give them a reason to stop
Give them a reason to care
Give them enough to plan it
SEE IT IN ACTION
The places. The stories. The reason to stop.
A few examples of how a destination can go from somewhere people weren't looking for to somewhere they want to know more about.
THE MORE LEGS ROOM AUDIENCE
Travelers looking beyond the obvious itinerary
They don't just want another beautiful place on their feed. They want to know where it is, what else is nearby and whether it belongs in their next trip.
They travel
A community led by women, with a strong U.S. audience and a large concentration of travelers 35+ who have the interest and reason to keep exploring.
They plan
Road trips, scenic routes, waterfalls, villages, distinctive stays, outdoor experiences and places that make the standard itinerary feel incomplete.
They act
They save the location, share it with the person they would go with, ask for the route and request the maps and guides that help make the trip possible.
AUDIENCE SNAPSHOT
The people behind the views
62.7%
WOMENAudience
41.4%
UNITED STATESTop market
73%
AGE 35+Established travelers
29K
SAVES + SHARES30-day Instagram activity
PARTNERSHIP FORMATS
Let's give people a reason to go
The best partnership starts with the trip first: what makes the destination, stay, experience or product worth making room for—and which content tells that story best.
01
Destinations, Hotels + Experiences
For tourism boards, destinations, hotels, resorts and experiences that want travelers to understand why the place belongs in the trip—not just what it looks like.
That can mean showing an entire road trip, building a stay into the surrounding destination, or giving one unexpected stop enough context to become the reason someone changes the itinerary.
REELS · TIKTOK VIDEOS · FACEBOOK VIDEO · YOUTUBE SHORTS · STORY SEQUENCES · PHOTOGRAPHY · BLOG FEATURES · ITINERARY CONTENT · MAPS + GUIDES
02
Social Campaigns + Brand Assets
Travel products and services work best when they already make sense in the moment.
I create social campaigns for the More Legs Room audience as well as photo and video assets brands can use across their own channels, websites and campaigns.
DEDICATED SOCIAL POSTS · PRODUCT INTEGRATIONS · UGC · VERTICAL VIDEO · DEMONSTRATIONS · PHOTOGRAPHY · RAW FOOTAGE · EDITED ASSETS · CREATIVE VARIATIONS
SELECTED PARTNERS
Brands I've Worked With
SELECTED WORK
What the content can do
A few examples of how More Legs Room turns a place, trip or partnership into something travelers want to stop for, remember and use.
Make people care about somewhere they weren't looking for
The goal
Take an unexpected destination moment and give travelers a reason to stop long enough to want to know where it is.
The idea
Lead with curiosity first, reveal the place second, then connect it to the wider trip instead of treating it like an isolated pretty view.
The content
Short-form destination storytelling, location context, searchable caption and practical trip information.
CONTENT RESULT 351,921 views · +2,166% growth · 46.5% retained at five seconds
watch selected destination work →
They didn't just watch it. They wanted the trip.
The goal
Give travelers somewhere useful to take the inspiration after the video ends.
The idea
Connect short-form discovery content to the route itself through practical captions, trip details, maps and guides.
The content
Reels, destination captions, save and share prompts, keyword calls to action, custom Google Maps, itineraries and website travel guides.
AUDIENCE ACTION 29K saves + shares in a 30-day Instagram period
explore the travel maps →
Courtyard by Marriott Stuart
The goal
Show the hotel as more than somewhere to sleep by connecting the stay to the wider Treasure Coast experience.
The idea
Position the property as a base for the trip: arriving, staying, exploring Stuart and using the hotel as the starting point for nearby beaches and experiences.
The content
Property photography, lifestyle imagery, hotel coverage, destination storytelling, travel feature and reusable visual assets.
PARTNERSHIP VALUE One stay expanded into hotel, destination and trip-planning content across the More Legs Room ecosystem.
explore related travel work →
More of My Work
WHAT PARTNERS SAY
From the other side of the partnership
Karen looked beyond the property itself and showed how the stay could fit into a complete trip. The content gave travelers a much clearer sense of the experience and gave us a strong mix of useful, natural-looking assets.
The product never felt forced into the content. Karen found a way to make it part of a real travel moment while still giving us clean photo and video assets we could use across our own channels.
NEXT STOP
Have somewhere people should know about?
A destination. A stay. An experience. A product that makes the trip better.
Tell me what you're working on and let's figure out the story that makes people want to go.
Selected Social Work
The road trip people weren't expecting
A stop worth building the day around
The kind of place people save for later
Somewhere most people didn't know to look for