Mission
Help people discover the places that get left off the obvious itinerary and give them enough useful information to actually go.
MORE LEGS ROOM
Travel Creator Media Kit
Karen Lee · Miami based · Available worldwide
THE STORY
Trips most people never plan
I find the places that don't make most itineraries.
Then I figure out how to experience them and create the kind of content that makes other people want to go too.
More Legs Room is built around road trips, dramatic landscapes, villages, distinctive stays, unexpected stops and all the decisions that turn a saved idea into an actual trip.
That creates room for more than destinations and hotels. The products, services and brands people use to plan, pack, book, drive, explore, photograph, eat and move through the trip can become part of the story too.
THE BIGGER PICTURE
What More Legs Room is building
The content may start with a place, but the brand is being built around the full journey from discovery to planning to actually taking the trip.
Vision
Build More Legs Room into a travel brand people use from the moment a place catches their attention through the moment they start planning the trip.
Goal
Grow through partnerships, campaigns, content and travel resources that are useful to the traveler and valuable to the brands that help make those trips happen.
2M+
Instagram views
1M+
Facebook views
1M+
TikTok views
Cross-platform performance · 100K+ YouTube views
THE CREATOR + THE POINT OF VIEW
Hi, I'm Karen Lee
I'm the creator behind More Legs Room.
I plan ambitious trips around limited time off, so I'm always looking for what else is nearby, what is worth the drive and which stops actually deserve a place in the trip.
That is usually where the best stories come from: the village most people drive past, the waterfall at the end of the road, the hotel that puts you exactly where you want to wake up, or the product that genuinely makes the journey easier.
That's how I travel, and it's how I create.
CONTENT FOCUS
Road trips · places beyond the obvious · outdoors · distinctive stays · travel planning
THE CREATIVE APPROACH
Beautiful gets the first look. The story gives people a reason to care.
I look for the part of a destination, stay, experience, product or service that naturally belongs in the trip.
Then I build the content around three things: a strong reason to stop, enough story to make the moment matter, and useful context that helps someone picture it in their own plans.
Visual storytelling
Real trip context
Useful next steps
SEE IT IN ACTION
The places. The stories. The reason to stop.
A few examples of how More Legs Room turns a place or travel moment into content people want to keep watching.
THE MORE LEGS ROOM AUDIENCE
Travelers looking beyond the obvious itinerary
They come for the place. Then they want to know where it is, what else is nearby and how it fits into the trip.
Who they are
A majority-female audience with a strong U.S. base and a large concentration of experienced adult travelers who still want to keep exploring.
What they want
Road trips, dramatic landscapes, villages, waterfalls, distinctive stays, outdoor experiences and places that make the standard itinerary feel incomplete.
What they do next
They save the location, send it to the person they would go with, ask for the route and request the maps and guides that help make the trip possible.
AUDIENCE SNAPSHOT
The people behind the reach
12.6K
INSTAGRAMCurrent community
62.7%
WOMENAudience
41.4%
UNITED STATESTop market
29K
SAVES + SHARES30-day activity
PARTNERSHIPS + CAPABILITIES
What we can create together
Some partnerships are about reaching the More Legs Room audience. Others are about creating the content a brand needs. Many can do both.
01
Creator Campaigns + Travel Partnerships
Campaigns created for the More Legs Room audience, from destinations and hotels to products and services that naturally belong before, during or after the trip.
This can mean putting an unfamiliar destination on someone's radar, making a hotel part of the wider itinerary, showing how a product fits into the journey, or building a larger campaign around a route or experience.
INSTAGRAM REELS · FACEBOOK VIDEO · TIKTOK · YOUTUBE SHORTS · STORIES · PRODUCT INTEGRATIONS · DESTINATION CAMPAIGNS · HOTEL + EXPERIENCE FEATURES · ROAD TRIP CONTENT · BLOG FEATURES · MAPS + GUIDES
02
Content Creation + Brand Assets
Photo and video created for a brand's own channels, campaigns, website or content library, with or without publication through More Legs Room.
Content can be built around travel, hospitality, consumer products, apparel, food, technology, transportation and other brands that make sense within the way people actually travel.
UGC · VERTICAL VIDEO · PHOTOGRAPHY · VIDEOGRAPHY · PRODUCT DEMONSTRATIONS · LIFESTYLE CONTENT · RAW FOOTAGE · EDITED ASSETS · CREATIVE VARIATIONS · CONTENT LICENSING · LONG-TERM PARTNERSHIPS
SELECTED PARTNERS
Brands I've Worked With
SELECTED WORK
Different stories. Different jobs to do.
A few examples of how the content can introduce a place, move someone toward planning, or make a partner part of the trip.
Make people care about somewhere they weren't looking for
The goal
Take an unexpected travel moment and give people enough curiosity to stop before they even know the destination.
The idea
Lead with the part that challenges expectations, reveal the place once the interest is already there, then connect it to the wider trip.
The content
Short-form video, curiosity-led opening, searchable caption, location context and practical travel details.
VERIFIED RESULT351,921 views · +2,166% growth · 46.5% retained at five seconds
Courtyard by Marriott Stuart
The goal
Show the property as more than somewhere to sleep by connecting the stay to the wider Stuart and Treasure Coast experience.
The idea
Make the hotel part of the trip: where you stay, where you start the day and what becomes possible from that location.
The content
Property photography, lifestyle imagery, hotel coverage, destination storytelling, travel content and reusable visual assets.
PARTNERSHIP VALUEOne stay expanded into property content, destination storytelling and trip-planning coverage.
Shameless Snacks
The goal
Show the product in a way that felt natural within a travel creator's real routine instead of separating it from the moment where someone would actually use it.
The idea
Use casual product moments, close-ups and demonstrations that feel at home in social content rather than turning the integration into a traditional commercial.
The content
Vertical UGC, product demonstrations, lifestyle photography, edited assets and raw footage.
RESULT TO VERIFYAdd approved usage, performance data or partner feedback when available.
More of My Work
WHAT PARTNERS SAY
The work should feel good on both sides.
Karen looked beyond the property itself and showed how the stay could fit into a complete trip. The content gave travelers a clearer sense of the experience while giving us useful photo and video assets for our own channels.
The product never felt forced into the content. Karen found a way to make it part of a real travel moment while still giving us clean assets we could use across social.
NEXT STOP
Have something that belongs in the trip?
A destination. A stay. An experience. A product. A service. Or an idea that doesn't fit neatly into any of those boxes.
Tell me what you're working on, the content you need and what you want the collaboration to accomplish.
Watch the Work
Road tripping El Salvador
Hiking Santa Ana Volcano
Lago de Coatepeque
Exploring San Salvador